Simplot K12 Promotional Microsite

Microsite created for annual promotional campaign to promote product to foodservice professionals in schools. Those professionals were encouraged to invent their own recipes utilizing a star product for that year's campaign. Ads, direct mail as well as e-blasts would lead them to this site in order to register and submit their recipes. Winners would receive an all-expenses-paid trip to the upcoming SNA conference and were featured in post-event materials.